Since our inception, The Playground has continued to work with The Ivors Academy to bring to life their pre-eminent awards show: The Ivors.

Now, as part of a new creative partnership between The Ivors and Amazon Music, we’ve helped develop and deliver the visual identity for this year’s awards show radically overhauling the brand’s look and feel and bringing with it a renewed sense of rhythm, majesty and scale.

Working with renowned digital sculptor Kieran McKay and 3D animation studio Eskimo Square, we crafted a three dimensional digital rendition of Euterpe - the Greek muse of lyrical poetry and The Ivors iconic mascot - translating the brand’s previous 2D illustration into 3D space.

As well as being immediately recognisable as part of The Ivor’s themselves, the new Euterpe sculpt was designed to seamlessly integrate with the Amazon Music brand, elevating visibility and celebrating The Ivors as the most prestigious award show in songwriting and composing.